Samuil Petkov

Samuil Petkov (gMBA) is Managing Director of All Channels Communication - Bulgaria's largest communications group, leading 60+ experts across media, PR, advertising and events. Samuil has held senior roles across Client Service, New Business and Strategy, consistently growing agency revenue, expanding internationally and pioneering new service offerings.

His work has earned 30+ national and international awards for creativity and effectiveness, including EFFIE, ADCE, Golden Drum, EPICA and White Square. A jury member at WARC Global Awards for Effectiveness, EFFIE and PHNX Awards, FARA Bulgaria, Young Lions Central Asia and the first Bulgarian speaker at Cannes Lions, he brings a rare combination of creative ambition and business rigor to every brief.

He also teaches Brand Strategy and Creative Processes at New Bulgarian University - because building great work and building great people are, to him, the same mission.